The subject matter and style of kids’ films varies widely depending on the age level of viewer to which the film hopes to appeal. Films aimed at pre-schoolers or young children tend to have very simple plots and clearly developed characters, and their visual style is typically bright and colorful. Films intended for slightly older school-age viewers may have more complex plots, layered character development and relatively sophisticated humor. Films intended for these very young viewers are very often animated.

Films intended for older children and young teenagers may pull in elements from adult-oriented genres such as action, adventure, fantasy and romance. These films often include situations and themes that might not be entirely suitable for very young viewers; violence is more prevalent, and some mild adult language may pop up now and then. Films aimed at this age range are more likely to be live-action than animated, although extensive use of digital effects is common in fantasy and adventure films.

Some family dramas are intended to appeal to both children and adults. They explore the interactions between family as they encounter problems and conflicts in their daily lives. While these films deal with conflict and emotionally difficult situations, they do so in a constructive manner, and they try to show how people can solve their problems successfully and respectfully.